Boost Your Business with 2D Animation Explainer Videos

Nov 25, 2023


Welcome to Hound Studio, your go-to destination for top-notch video/film production services in the Arts & Entertainment industry. In this article, we explore the power of 2D animation explainer videos and how they can help take your business to new heights.

What are 2D Animation Explainer Videos?

2D animation explainer videos are a popular and effective way to convey complex information in a simplified and engaging manner. These videos combine attractive visuals, compelling storytelling, and concise messaging to create an impactful viewing experience.

Unlike traditional live-action videos, 2D animation explainer videos give you the freedom to dive into imaginative worlds, introduce captivating characters, and illustrate abstract concepts with ease. This versatility makes them a valuable asset for businesses looking to captivate their audience and stand out from the competition.

Why Use 2D Animation Explainer Videos for Your Business?

Now that we understand what 2D animation explainer videos are, let's explore some compelling reasons why you should incorporate them into your business strategy:

1. Effective Communication

2D animation explainer videos are excellent communication tools. By combining visuals, audio, and text, they convey your message in a concise and memorable way. Studies have shown that people are more likely to retain information presented in video format compared to text alone. By leveraging the power of 2D animation explainer videos, you can effectively communicate your brand message, showcase your products or services, and create a lasting impact on your target audience.

2. Increased Engagement

Engaging your audience is crucial for any business, and 2D animation explainer videos excel at grabbing attention and retaining it. With colorful visuals, dynamic animations, and entertaining storytelling, these videos have a higher chance of holding viewer interest compared to traditional forms of content. The captivating nature of 2D animation explainer videos ensures that your audience stays engaged throughout, increasing the likelihood of conversions and driving business growth.

3. Simplified Complex Concepts

Oftentimes, businesses deal with complex concepts and ideas that may be difficult for customers to understand. 2D animation explainer videos offer a simple and visually appealing way to break down these concepts into digestible pieces. By using animated characters, motion graphics, and narrations, you can simplify intricate processes, highlight key benefits, and ensure your audience grasps your message quickly and effortlessly.

4. Showcase Creativity

One of the major advantages of 2D animation explainer videos is their ability to unleash creativity. Unlike live-action videos, 2D animation provides the freedom to create any scenario, design unique characters, and bring your brand to life in a visually stunning manner. By harnessing the limitless possibilities of animation, you can showcase your brand's personality, infuse creativity into your marketing campaigns, and leave a lasting impression on your target audience.

How to Create an Engaging 2D Animation Explainer Video

Now that you understand the importance of 2D animation explainer videos, let's walk through the steps to create an engaging video for your business:

1. Define Your Objective

Start by clearly defining the objective of your video. What do you want to achieve? Whether it's increasing brand awareness, promoting a new product, or explaining a complex process, clearly stating your objective is essential for creating an effective 2D animation explainer video.

2. Script and Storyboarding

Once you have your objective in mind, it's time to create a compelling script. Focus on crafting a concise and engaging story that aligns with your objective. Visualize your script through storyboarding, which helps plan the sequence of scenes and ensure a smooth flow of the narrative.

3. Animation and Design

With the script and storyboard finalized, it's time to bring your video to life. Work with a professional animation team, like Hound Studio, who can transform your ideas into stunning visuals. Pay attention to the design elements, color schemes, and overall aesthetics to ensure a visually appealing video.

4. Voiceover and Sound Design

A compelling voiceover and sound design can greatly enhance the impact of your 2D animation explainer video. Collaborate with professional voice actors and sound designers to add the finishing touches that evoke the desired emotions and engage your audience on multiple sensory levels.

5. Distribution and Promotion

Once your 2D animation explainer video is complete, it's time to distribute and promote it to maximize its reach. Share it across relevant platforms such as your website, social media channels, and email campaigns. Incorporate SEO strategies to optimize your video's visibility in search engine results and attract potential customers.


2D animation explainer videos offer a powerful tool for businesses in the Arts & Entertainment industry to communicate their message, engage their audience, and drive business growth. With the ability to simplify complex concepts and showcase creativity, these videos have the potential to set your business apart from the competition.

Partner with Hound Studio, the industry experts in video/film production, to create stunning 2D animation explainer videos that captivate your audience and elevate your brand. Contact us today to embark on an exciting journey of growth and success!